Created in 2022 as a personal reaction to tragedy and loss, Sadboy was launched with a vision in mind:

The perception of men’s mental health needs has made strides over the past decade, but it is still under-represented. Acceptance of this need for help is often self-stifled because of a fear of judgement, of being weak or flawed. How can we help de-stigmatize seeking help?

In the US, 132 people take their lives each day (3.5 x’s more likely for men to take their lives than women). 

Suicide is the 7th leading cause of death in males in the US and the 2nd leading cause of death in males 10-34 years old (CDC, 2019).

Sadboy is not only a clothing brand, but an access point to a community of support and awareness. It is a launching platform for conversation around the fact that mental illness takes on not only a toll on the individual, but acknowledges the effects that ripple out to everyone.

There are men and boys, some in a very private way, walking through their lives carrying the burdensome weight of an internal battle. They need to know they are not alone. They need to know there is a community of support.

Sadboy and XXV The Label are pledging a percentage of every sale to The Christopher Barkley Foundation. This foundation is set up, in conjunction with national organizations, supporting mental health initiatives and assisting those affected by mental illnesses.

Start the conversation.